Blueprint adds further Sanrio characters to line - Licensing.biz

Blueprint adds further Sanrio characters to line

Firm to produce range of stationery and bags featuring six new properties.
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Long-standing Sanrio licensee Blueprint Collections has sealed a deal which will see it produce stationery and bags featuring six new characters from the firm.

Launching in autumn 2011, the range will feature Badtz Maru, Chococat, Keroppi, Kuromi, My Melody and Charmmy Kitty.

Blueprint's products will include stationery and a line of back to school bags including a trainer bag, satchel, backpack, book bag, foldaway bag and umbrellas.

"Blueprint is delighted to be involved in the additional Sanrio characters programme," said Helen Webster, licensing and marketing director at Blueprint. "We look forward to working with Sanrio, Fluid World and all our retail partners to make this new Sanrio initiative a huge long-term success."

Libby Grant, brand director at Fluid World, Sanrio's UK licensing agent, added: "Blueprint has a long standing relationship with Sanrio and their stationery has played a pivotal role in helping build the Hello Kitty brand in the UK. We believe that this success will be replicated in the new and exciting range of stationery that lends itself perfectly to the collectability of the additional characters."

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