Blues Clothing has signed a deal with Hasbro for its Transformers Animated brand, producing leisurewear until 2010.
The new series follows on from the tremendous success enjoyed by the Transformers Movie (which took over $700 million at the box office globally). The 29x30-minute episodes are now airing on Nick Toons.
“Transformers was the number one boys brand action figure in 2007 and we are confident that the Transformers Animated licence will be a success for Blues Clothing in 2008,” explained Suzanne George, licensing director at Blues. “We are very excited to be working with Hasbro for the next two years and look forward to producing compelling garments for our retailers.”