Bon Bon Buddies teams with Tango

Licensee extends own-brand range with launch of new Tango Nanobytes.
Author:
Publish date:
Social count:
0
Bon Bon Buddies Tango Nanobytes.jpg

Licensed character confectionery firm Bon Bon Buddies has teamed up with soft drink brand Tango to extend its own-brand range with Tango Nanobytes.

Three new flavours will be created - Orange, Apple and Cherry - and follow on from the success of the firm's cosmic-themed Nanobytes sweets in 2013.

The sweets will be available across the UK and the Middle East from the end of September, in a resealable foil pack featuring a new front-of-pack window so the contents can be clearly seen. Bon Bon Buddies is also introducing a new price-marked pack for UK wholesale customers.

The new confectionery line will further strengthen Bon Bon Buddies' own brand range - it currently accounts for four per cent of the company's business and it hopes to grow this to 15 per cent by 2018.

"We have worked hard to establish Nanobytes across the UK and international markets, and I am looking forward to getting a whole new fanbase excited about the brand, as well as offering our current fans new flavours to discover," said Chris Howarth, MD of Bon Bon Buddies.

Ian Downes, MD of Start Licensing, the agent for the Tango brand, added: "We are happy to add Bon Bon Buddies to the licensee list. Their Nanobytes range is a perfect match with Tango and is a fantastic addition to the licensing programme."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.