Boo the World's Cutest Dog signs shoe charm deal with Crocs

The new Boo Jibbitz shoe charms launch globally this month.
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In an effort to make the World's Cutest dog, Boo even cuter, Knockout Licensing has struck a deal with Crocs to create a range of Boo Jibbitz shoe charms.

The new range of moulded shoe charms bearing the likeness to the canine internet sensation have been designed to decorate the holes in a variety of Crocs shoes.

Tamra Knepfer, Knockout Licensing's co-president, said: "Boo's whole 'I'm a dog, life is good' outlook is built around being cute and comfy so this Crocs deal is a perfect for for our licensing programme."

Boo currently melts the hearts of over 8.2 million Facebook fans worldwide and is also the star of a series of book titles from Chronicle Books and plush from Gund.

The new Boo Jibbitz shoe charms will be available at Crocs retail stores across the globes and online this month.

Matt Lafone, Crocs' senior director of product licensing, added: "With our new Boo Jibbitz, fans everywhere can enjoy taking Boo for a walk."

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