UK retailer Boots is taking a bite out of the nation’s love for Krispy Kreme via an exclusive new themed collection developed by Hall & Associates.
The new Krispy Kreme range comprises lip balms, lip glosses and bath bombs each in signature Krispy Kreme doughnut flavours such as Original Glazed, Chocolate Dreamcake and Strawberry Gloss.
The Boots range forms part of the licensee’s second collection for the brand, which features a new look specially created for the UK market by H&A. Its first collection won a Brand & Lifestyle Licensing Award for Best Brand Licensed Health & Beauty Product for Range in 2018.
Claire Potter of Metrostar, Krispy Kreme’s UK licensing agent, said: “It’s great to see Boots supporting Krispy Kreme for a second year and we will shortly be announcing further new lines and retailers for Krispy Kreme licensed products.
“It’s such a joyful property to work with which is reflected in H&A’s imaginative new look for Krispy Kreme and retailers’ enthusiasm for this year’s ranges.”
Other Krispy Kreme licensees launching products this year include BCI, Gibsons Games, Kimm & Miller and BB Designs.