Brace of deals with Zeon boosts Bagpuss

Coolabi's classic brand to be bolstered in the gift and gadget category.
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Coolabi has secured two new licensing deals with the UK's largest watch, gift and gadgets company Zeon for its Bagpuss property.

The company will produce a range of kids and adult bags, purses and wallets, plus a new line of kids and adult clocks and watches for launch later this year.

Bagpuss has been enjoying a surge in popularity of late. Plush partner, Posh Paws, reported strong sales of its Bagpuss line over Christmas in Past Times, which said sales of the character plush were 80 per cent up on 2009 and 800 per cent up on 2008.

The plush was also listed as the number one retro toy for Christmas 2010 by the Daily Mail.

Intelex's microwaveable plush is also showing strong sell through in Argos and 2,000 other retail outlets, while the stage show which ran through December 2010 and January 2011 at the Soho Theatre in London was a major hit.

"These new product lines from Zeon and the fantastic success of Bagpuss plush at retail, as well as the stage show, are testament to the enduring popularity of the character," said Anna Hewitt, head of licensing at Coolabi. "We have brand new style guides for Bagpuss and will continue to expand the brand further in 2011 through new licensing deals and live performances."

Mike Clitherow, group marketing manager at Zeon, added: "The idea of including Bagpuss in our character portfolio was a no-brainer. Bagpuss has a proven sales track record, a huge fan base and is a brand that people just don't grow out of."


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Bagpuss has been enjoying a resurgence recently, thanks to the continued popularity of classic properties. We find out how Coolabi is looking to boost the brand even further.

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