New York-based agency Bradford Licensing has formed a joint venture with India's largest franchise conglomerate, Franchise India Group.
The move sees the creation of Bradford License India.
The two companies will work together to boost the brand licensing market within the territory, developing both domestic and international properties.
Bradford License India will also aim to explore non-conventional licensing opportunities in India.
"India is a country filled with opportunities for licensing and ready for significant expansion," said Michelle Minieri, president of Bradford Licensing. "The process of building the infrastructure is now underway, with critical team members working throughout India to acclimatise the local team to the world of licensing."
Gaurav Marya, president of Franchise India Group, added: "By integrating all the desired services in our portfolio, Bradford License India has become a one-stop solution for any licensing need."