And now. Are You Smarter Than a 10 Year-Old? is well on the way to become another national treasure.
A bit presumptuous you might think. Well, consider these points. For a start, Noel Edmonds is one of the hosts, and you gotta love Noel (the other two are former children’s TV presenters, Dick & Dom).
It has a prime slot on not just Sky1, but also Sky2 and Sky3. And Start Licensing and Sky have been busy working on a comprehensive licensing push to really make the most of the show’s popularity.
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