BRAND PROFILE: Are You Smarter Than a 10 Year-Old?

JMBP's quiz show series is proving a hit and the licensing program is already well under way.
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And now. Are You Smarter Than a 10 Year-Old? is well on the way to become another national treasure.

A bit presumptuous you might think. Well, consider these points. For a start, Noel Edmonds is one of the hosts, and you gotta love Noel (the other two are former children’s TV presenters, Dick & Dom).

It has a prime slot on not just Sky1, but also Sky2 and Sky3. And Start Licensing and Sky have been busy working on a comprehensive licensing push to really make the most of the show’s popularity.

To read the full feature, click here.

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