BRAND PROFILE: Betty Boop

The classic glamour girl, Betty Boop is still going strong in terms of licensed product.
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First introduced in 1930, Betty Boop was created by Max Fleischer of New York City-based Fleischer Studios for his 'Talkartoons' series for Paramount (the first 'talkies' of animation) with Mae Questel providing Betty’s distinctive voice.

In subsequent years, supporting characters Koko the clown and Pudgy were introduced as Betty’s popularity grew. Betty, considered to be the first and only female animated screen star, had taken the country by storm by 1932 to become the 'Queen of Cartoons' and the unrivalled star of Fleischer Studios. She continues to be its most popular property nearly 80 years later.

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