With the pre-school market being one of the most competitive in licensing, the challenges facing any newcomer to the sector are great.
Indeed, actually getting on air may seem like the easy bit compared to what comes next in terms of the licensing and merchandising drive and achieving stand out at retail. Kindle’s Big & Small seems to have got it spot on, however.
The show began airing on Cbeebies last October and is a co-production between independent firm Kindle Entertainment and 3J’s Productions for BBC, produced in association with Treehouse TV and Studio 100. Featuring the voices of Lenny Henry as both Big and Small, and Imelda Staunton as Ruby and Twiba, the show aims to open children’s minds to a variety of outlooks on the world.
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