BRAND PROFILE: Dangerous Book for Boys

Find out what's in store for the big hitting publishing brand for 2008 and beyond.
Publish date:

First published in June 2006, The Dangerous Book for Boys has surpassed all expectations, going on to shift over three million copies worldwide.

And now, the first licensed products are beginning to appear, to turn it from just a publishing phenomenon into a well-rounded brand. Hasbro is planning board and travel games, there will be magic trick sets from University Games, plus jigsaw puzzles and calendars.

Click here to read the full brand profile on Dangerous Book for Boys.


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