BRAND PROFILE: Fame - Licensing.biz

BRAND PROFILE: Fame

Legwarmers at the ready - the new-look Fame is hitting cinemas tomorrow. We look at the licensing drive.
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“You’ve got big dreams? You want fame? Well, fame costs. And right here is where you start paying … in sweat”.

It’s one of the most famous film lines of all time – uttered by dance teacher Lydia Grant to her students in the 1980 film, Fame. Now Debbie Allen (the actress who played Grant) is back, as a new-look Fame for the Noughties generation hits cinemas. It has a lot to live up to – the original movie bagged two Academy Awards, a Golden Globe, a Grammy and several Emmys, as well as grossing $200 million at the box office. It also spawned a successful TV series which ran from 1982 to 1987.

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Fame

Legwarmers at the ready - the new-look Fame is now in cinemas, so we take a look at the licensing programme.

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