Tony the Tiger, Snap, Crackle and Pop, Coco the Monkey; all recognisable mascots which have sprung from TV ads for cereal.
However, the Sugar Puffs’ Honey Monster is probably the most well-known and popular. A statement underlined by the fact a licensing programme is now being built around it. Indeed, Famous Forever, Somerbond, Rubie’s and Ethos Housewares are already on board, with interest also coming from other sectors.
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