BRAND PROFILE: Playboy

We find out more about the expansion plans for the global brand...
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Playboy magazine was founded by Hugh Hefner in 1953 and is one of the best selling monthly men’s titles in the world, based on combined circulation of the US (approx 1.5 million readers) and international editions.

Although it was the initial driving force, it’s not just about the magazine though. Content is also created for distribution via TV networks, websites, mobile platforms and radio, while there has also been a major focus on growing the licensing and merchandising business since a relaunch to market in 1999.

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