BRAND PROFILE: Purple Ronnie - Licensing.biz

BRAND PROFILE: Purple Ronnie

21 years on and the Coolabi-managed property is performing better than ever.
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For a character who seems more interested in having fun than hard work, Purple Ronnie has been remarkably successful in the retail business. As you read this, in the UK alone the number of Purple Ronnie greetings cards has bypassed 60 million and book sales are well over 2.5 million.

The Ronnie message has been pretty straightforward since his inception: a smiling, simply-drawn young bloke dispensing a view of life that is cheery and cheeky but never rough and rude.

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Purple Ronnie

For a character who seems more interested in having fun than hard work, Purple Ronnie has been remarkably successful in the retail business.

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