BRAND PROFILE: Scarlett & Crimson

Co-owned by Coolabi and Ged Backland, this edgy girls property is already making waves. We find out more.
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The Scarlett & Crimson property is co-owned and licensed by Coolabi, and its creator Ged Backland. The brand responds to the fact that for teen and tween girls the themes of strong individual style and deep friendships have a powerful resonance.

It’s an original approach that appealed strongly to two original thinkers: beauty industry luminaries Ruby Hammer and Millie Kendall.

To read the full profile, click here.

If you are interested in your brand being featured in this section of, please contact Samantha Loveday.


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Scarlett & Crimson

Pitched as an alternative to the more girly, cute brands on the market, Scarlett & Crimson is making significant in-roads. We find out more from Coolabi.

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