With 12 licensees on board, expect to be seeing more of this brand at a retail level.
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It may not immediately spring to mind as a licensed property, but agency IMG has built up a healthy programme for The Royal Navy, with the first branded products just rolling out.

Airfix unveiled its first product - the Falklands commemorative Sea Harrier set - at the London Toy Fair last month, while other partners on board include Haynes, Dorling Kindersley, Northern Suede and Leather and watch licensee SK.

To read the full profile on The Royal Navy, click here.


The Royal Navy

The Royal Navy may not immediately spring to mind as a typical licensed property. For a start, it?s owned by the Ministry of Defence and it has a serious function, unlike the many children?s/adult entertainment brands which exist solely, well, to entertain.

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