BRAND PROFILE: Thumb Wrestling Federation

The playground phenomenon is big news this year. Dave Roberts finds out more.
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Some phenomena, you can sort of see coming. They’re blown in by prevailing cultural winds. They say something about the zeitgeist.

Others arrive, fully-formed, unexpected, out of nowhere and the only correct response is: what the…? Which brings us (in a good way) to the Thumb Wrestling Federation.

Now, it’s true that thumb wrestling as a ‘sport’ has been around forever. But, in 2006, things got serious. This was the year that saw the introduction of the Thumb Wrestling Federation, a TV show that aired on Nicktoons in the US. It was an instant hit and gained a wider audience when it moved to Kids’ WB last autumn.

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