BRAND PROFILE: Withit

Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.
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By 1998, it had eight shops and a business supplying its own designed t-shirts – including the characters now known as ‘Withit’ – to over 200 independent stores.

Its move into licensing proper came in 2001 with its first appearance at Brand Licensing, where it signed licences for nightwear and mobile phone covers. A deal with WH Smith for a back to school stationery line followed in 2002 and, today, the brand comprises 16 characters with 60 licensees in over 20 countries.

To read the full profile, please click here.

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Withit

Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.

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