The licensing programme for the Royal National Lifeboat Institution is up and running, with Brands with Influence signing the first two partners.
MBI will be producing a range of gifts and collectables based on the brand, while Carousel Calendars will publish a 2015 calendar.
"We are really excited to be up and running so quickly with these new products," said Kevin Smith, RNLI licensed product manager. "We have traded with both these suppliers in the past, and we are looking forward to working together in the future."
In addition, BWI has been working closely with the RNLI on a new series of designs and images which will be available to licensees.
Martin Lowde from BWI explained: "We have been working closely with the RNLI to bring a new approach to the licensing. One which will enable us to bring in younger audiences and lifestyle brands."