Brands with Influence secures trio of new licensees for Bush Baby World - Licensing.biz

Brands with Influence secures trio of new licensees for Bush Baby World

Alligator Productions, Blueprint Collections and Immediate Media have each come on board with the popular kids' brand.
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Alligator Productions, Blueprint Collections and Immediate Media are the latest UK licensees to join the growing Bush Baby World licensing programme.

The brand continues to grow from strength to strength with continued toy sell through in the UK and Australia. The Golden Bear toy range will also be on sale across continental Europe and North America from 2018.

Alligator Productions has now come on board to create and publish a range of novelty books including colouring, sticker and activity books, while Blueprint Collections is developing a range of stationery and assortment bags.

Immediate Media will be running storyline pages in its ToyBox title, all for release in 2018.

Bush Baby World animated webisodes are being broadcast on dedicated YouTube channels with the brand being supported across the globe with localised websites and social media activity.

New animated content is in production and will be released in parallel with new toy ranges from the start of 2018.

Dom Wheeler or Brands with Influence, said: “To have Alligator, Blueprint and Immediate join the Bush Baby World licensing programme is terrific and a testament to the growing strength and awareness of the brand.

“We are working closely with all licensees in developing their ranges and content, ensuring we reflect the brand’s identity, values and humour. We know, through continued strong toy sales and online viewing, children have really bought into the brand and we are delighted that we will be able to add to their enjoyment with these new products and content being available next year.”

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