Children’s character brand Little Punk has secured a three-year partnership with the brand and licensing company Brands with Influence.
BWI will be working with the team to grow the brand across the commercial and licensing sector.
Little Punk has enjoyed a successful two years in children’s retail since its UK launch in 2012. Now, with ‘some big projects in the pipeline’ the firm is expecting its High Street presence to grow further in the next 12 months.
Centering upon the exploits of its characters Little Punk, Paddy Punk, Skelly and Woody, Little Punk originally specialised in British children’s wear.
“I am delighted that BWI sees the commercial potential in Little Punk and our fun edgy characters,” said Helen Keenan, MD of Little Punk. “I firmly believe that Little Punk can be one of the biggest and most loved children’s character brands in the UK.
“Our Little Punk retail range and sticker t-shirts have been incredibly successful in the last two years since launch and we are now looking to build on this success with a selection of licensing partners across a breadth of key retail categories.
“Without a doubt, Martin and his team at BWI are the right people to maximize our potential and take Little Punk to the next level in the UK.”
Martin Lowde, MD of BWI, added: “We were first presented with the Little Punk artwork t Brand Licensing Show in London and immediately fell in love with the whole look and feel of the characters and artwork.
“Little Punk represents an exciting licensing opportunity across a raft of categories and is a refreshing new take on an iconic theme.”