The Street Cat Bob brand has appointed Brands with Influence Worldwide to manage its commercial exploitation rights.
The London-based merchandising specialists will help grow the brand across the world following the successful release of the film adaptation, A Street Cat Named Bob in UK cinemas in November 2016. BWI aims to develop a "digital platform and a merchandise programme" based on the loveable cat.
“Like millions of other fans, we were deeply moved and motivated by this incredible and true, modern day fairytale. Street Cat Bob is a fantastic character, who has been personally attending our meetings" said Martin Lowde of BWI.
"With a global fan base across the world we are going to be building ongoing customer interaction through new editorial content, while meeting a latent demand for Streetcat Bob merchandise through a new licensing programme.”