King Features is continuing to grow the international Popeye and Olive Oyl fashion licensing programme.
The classic cartoon duo are now in Germany, Austria and Switzerland on a range of clothing following a deal with Bravado Merchandise.
The company has launched a range of men’s and women’s t-shirts in trendy fashion chain s.Oliver.
Bravado has combined classic designs and a vintage touch with up to the minute style for the range. Products are available in the several hundred s.Oliver stores throughout the territory.
Bravado joins an impressive line-up of apparel partners for Popeye and Olive Oyl including H&M, Junk Food, Dolce & Gabbana and Original Marines.