Licensing company Rocket Licensing has detailed continued licensing growth for critically acclaimed TV show Breaking Bad.
The brand has 12 licensees on board to date, impressive DVD sales, a passionate Netflix audience and a spin-off series in the works called Better Call Saul.
Breaking Bad product at retail already includes Pyramid posters, t-shirts and sweatshirts from Trademark Products and Plastic Head.
These will be joined by a new range of nightwear, underwear and loungewear from Poeticgem this summer, a Smiffy’s dress-up costume in late summer, a robe and onesie from Groovy, an app from Voice Express, phone and tablet cases from VMC Accessories and new leather embossed notebooks from Pyramid in Q4.
A Breaking Bad Top Trumps card game is also on the way from Winning Moves.
“There are few traditional TV crime series that are still being talked about and attracting licensees nearly a year after airing," said Donna Bruschi, director, international consumer products, Sony Pictures.
"But Breaking Bad is not a traditional TV series. It’s a new way of consuming drama that doesn't rely on schedules and, as Rocket is proving, a whole new dynamic in terms of brand building.”
Charlie Donaldson, joint managing director, Rocket Licensing, added: “It’s amazing to work with a brand that is based on a unique and extraordinary premise and is nevertheless instantly identifiable, very popular and still growing.
"Breaking Bad is looking good for licensing and retail success for a long time to come.”