BrownTrout kicks off RSPCA licensing push

Publisher to produce range of branded, animal-themed 2012 calendar and diary titles.
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Specialist publisher BrownTrout is planning to launch its range of RSPCA-branded products in the UK in August.

The collection will include 2012 wall calendars, organisers and a slim pocket diary, as well as BrownTrout's slim calendar format, featuring a selection of popular animals themes such as puppies, kittens and wildlife.

"The BrownTrout RSPCA range not only accurately and attractively reflects the RSPCA values, but the substantial amount contributed to the society from the sale of the 2012 titles will be a major boost for the funding of essential RSPCA welfare activities, such as providing animal shelters, mobile clinics and animal rescue," said Cathy Snow, RSPCA trading manager.

Clive Golledge, national sales manager at BrownTrout, added: "BrownTrout is delighted to be taking over production of calendars and diaries for the RSPCA from this year. As the largest supplier of calendars to UK retail, we are keen to grow the distribution, sales and awareness of this brand and, in turn, charity contributions to the RSPCA."

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