Bulldog announces new peripherals for Plants vs Zombies - Licensing.biz

Bulldog announces new peripherals for Plants vs Zombies

A4T will produce tablet, smartphone, game, speaker and headphone peripherals.
Publish date:
Social count:

Bulldog Licensing and Accessories 4 Technology have struck a deal that will see digital brand Plants vs Zombies expand on a new range of peripherals.

The zombie busting game is currently available across a number of platforms and has been downloaded over 120 million times worldwide.

With over 10 million fans on Facebook, Plants vs Zombies is now establishing licensing partnerships across multiple categories and regions.

The new deal with A4T will see the production of new tablet and smartphone peripherals, game peripherals, speakers and headphones that will all feature in-game characters.

"Plants vs. Zombies is hugely popular among gamers, so this is a fantastic deal," said Rob Corney, Bulldog MD.

"It is the latest in a string of agreements we have recently put together and further evidence of just how much potent this property has.

"Not only does PvZ have a huge install base, it also has highly engaging characters, unique personality and humour - all the elements that make up great brand.

"I'm sure we will be making a lot more announcements very soon."

Bulldog Licensing is building a comprehensive licensing programme across europe that includes plush and figures from Jazwares, adult apparel and accessories from Bioworld and posters from GB Eye.

Additional categories are expected to launch this year.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.