Bulldog becomes UK agent for Build-A-Bear

Firm to manage all licensing activities for territory; Wild Pumpkin on board for Australia and New Zealand.
Publish date:
Social count:
1_184_5119_Build a Bear logo.jpg

The licensing programme for the Build-A-Bear Workshop is gathering pace, with Bulldog Licensing now on board to manage the drive in the UK.

Joining Bulldog will be Wild Pumpkin, which is handling all licensing activity in Australia and New Zealand.

A Squared Entertainment has also signed up a number of licensees. Enterplay will create a line of Build-A-Bear Workshop Fun Paks, which will include trading cards, novelty items and mini plush with trading cards.

The cards will tie into Bearville.com, the Build-A-Bear Workshop online entertainment destination.

Meanwhile, Playmates Toys will be developing a line of mini figures and play-sets, due for launch in 2012.

"The combination of our increased licensing capabilities with this new line of products will enhance our already strong product offering from Build-A-Bear," said Maxine Clark, founder of the firm. "With the help of A2 and our new partners, we will give children around the world a wide array of exciting toys, accessories, apparel and activities that will entertain and spark imaginations."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.