Bulldog gains book deal with Centum Books for Yo-Kai Watch

The company is set to produce a range of books based on the new anime series, including chapter, sticker, joke, storybooks, annuals and more.
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Centum Books is launching a wide-ranging publishing programme for Yo-Kai Watch, Bulldog Licensing has revealed.

The company is set to produce a variety of books based on the new anime series, including chapter, sticker, joke, storybooks, annuals and more.

“Working with Centum on a wide range of publishing product for such a hot property is hugely exciting,” said Vicky Hill, licensing manager at Bulldog.

“Their reputation for marketing support and strong product lines is driving a real point of difference in the sector and there’s lots more to come from the brand. We are dealing with huge amounts of interest across many different categories and expect to be announcing other deals very soon.”

Cartoon Network is set to debut the show during April, with Hasbro and Nintendo coming to market shortly after with a toy line and interactive offering.


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One to watch: The journey of Yo-Kai Watch

It has created a frenzy in Japan with merchandise sales hitting €2bn in just 20 months and now, Yo-Kai Watch has its sights firmly set on the West. With the TV series heading to UK screens and the toys hitting shelves next year, Licensing.biz explores the property expected to be the biggest boys' brand of 2016.

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