The licensing programme for Thumb Wrestling Federation is beginning to hit its stride - with Bulldog Licensing signing up a further two partners.
Created by Animation Collective - an independent creator of children's entertainment in the US - TWF is stripped across both BBC1 and BBC2 and also runs daily on the CBBC channel. The BBC has bought all three finished seasons of the show, while the fourth is beginning production.
Latest licensees to clamber into the ring are Danilo, which will be producing a range of greetings cards and calendars, and Roy Lowe & Sons, which will roll out a line of socks, gloves, hats and scarves.
They join Sambro and Aykroyds TDP - which boast thumb wrestler masks and rings and adult-focused t-shirts respectively.
"We had a brilliant reaction at the recent shows and although I cannot name names just yet, we have great commitment at retail," said Rob Corney, MD of Bulldog Licensing.
"The ratings continue to be excellent and it's great to see more licensees recognising the opportunities that TWF offers."