Bulldog Licensing and Pedigree have agreed a deal for a collection of books inspired by the Build-A-Bear brand.
Pedigree will be publishing two titles this year - an Activity Handbook and an Annual. The handbook is due for launch in April and will feature content based around special occasions throughout the year. Each section will feature colouring, recipes, make-its and activities based around the occasion.
The annual will follow a similar format and will launch in August.
"it is fantastic to be adding to the Build-A-Bear Workshop licensing programme with a major name such as Pedigree," said Bulldog MD, Rob Corney. "The new books are fun and innovative and are certain to fly off the shelves, as there isn't a child in the country that hasn't heard of Build-a-Bear Workshop."