Bulldog Licensing to handle hit video game brands in the US and Canada

Firm signs sub-agency deal with Game of 2 Halves for Saints Row and Dead Island.
Author:
Publish date:
Social count:
0

Bulldog Licensing will represent video games brand Saints Row and Dead Island in the US and Canada, after securing a sub-agency deal with global representative Game of 2 Halves.

Both properties are produced by Deep Silver and are targeted at a core audience of 18-34 year old males. Both have potential across sectors including apparel, accessories, books, posters and collectables.

Saints Row has built up a strong worldwide fanbase, with nearly 1.5 million Facebook likes. Saints Row IV, the latest instalment in the series, sold more than one million units in a week of launch last summer.

Dead Island, meanwhile, consists of two games - Dead Island and Dead Island Riptide - with the latest in the series, Dead Island Epidemic, due to launch imminently. The original game was the second biggest new video game IP launch of the last four years.

"We are very excited by the licensing potential of these titles as they are hugely popular with gamers across the US, so there is a ready-made fanbase just waiting to snap up product," said Laurie Windrow from Bulldog Licensing. "We are actively engaged with potential licensees for apparel and accessories, toys, figures, collectables, posters, electronics and accessories."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.