Bulldog pounces on It's a Wild Life

Brand aims to bring together fashion, style and humour by blending wildlife with human characteristics.
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Bulldog Licensing has welcomed new design brand It's a Wild Life to its portfolio of popular properties.

Created by the graphic design agency Form Advertising, the brand aims to bring together fashion, style and humour by blending wildlife with human characteristics.

Bulldog is confident that the brand will be a strong performer on the high street.

Targeting the youth fashion, stationery, wall art and accessories markets, It's a Wild Life will roll out across European and US retail from Q4 this year.

Rob Corney, Bulldog MD, said: "As soon as we saw It's a Wild Life we thought it looked like a winner. The design work is first class and the application of the property is clear to see across multiple product categories.

"Everyone who sees it loves it and the potential is incredibly strong."

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