Bulldog Licensing has kicked off its plans for football magazine brand Shoot, signing up fine art company Iron Gut.
The firm will produce a range of limited edition framed wall art featuring classic moments and Shoot covers.
Anthony Marks, MD of Iron Gut, said: "Shoot has over 10,000 iconic images from the last 50 years of world football and we intend to use these to create a limited edition art collection that will appeal to football fans of all ages."
Bulldog is also in talks with a range of other potential partners across categories including publishing, gifts, toiletries and stationery.
"Shoot is a much-loved brand amongst fans of the beautiful game everywhere and has the ability to capture the energy and emotion of the sport, without carrying the inherent risks for retailers of the more partisan team-specific licensing programmes," said Bulldog MD, Rob Corney.