Part of Pyramid International, The Art Group is to create a line of greetings cards and postcards featuring images from the Life photographic library.
The firm joins Poetic Gem in the licensing programme for the brand - which has around ten million pictures available to licence. These range from historical images and snaps of figures including the Kennedys and Winston Churchill, through to landmarks such as the Golden Gate Bridge (pictured) and shots taken from outer space.
Bulldog Licensing is looking to extend the property into a wide range of categories, receiving interest from sectors including stationery, gifts and accessories.
"This represents the second major deal we have signed for the Life brand since first presenting it to the licensing community at BLE 2010," said Rob Corney, MD of Bulldog. "The vast range of classic imagery lends itself perfectly to licensing and consequently we are dealing with significant levels of interest in the brand."