Bulldog Licensing has revealed details of a new representation deal for classic brand Roobarb and Custard.
Product targeting the adult collector market is already selling well across the UK, with apparel lines from Poetic Gem, greetings cards from Museums and Galleries, amusement plush from PMS and canvas wall art from Riviera.
Bulldog is now targeting a variety of categories, with gift plush, stationery and fashion accessories all in the mix.
"Roobarb and Custard are classic characters with massive retro appeal," said Bulldog MD Rob Corney. "The licensing possibilities are huge and we already have strong interest from a number of potential partners."