Bulldog Licensing has announced that it will now be handling the licensing programme for Sassy Slang after showing the brand at BLE.
After Sassy Slang’s ‘Stud Muffin’ t-shirt featured in the 2010 Hollywood flick ‘She’s Out of My League’ a host of US celebs picked up on the brand, which led to a strong consumer following in the ‘States.
Since then designs have been extended to other categories including back to school and greetings, with US retailers like Target, Walmart, Kohl's and Spencer Gifts on board.
“We are absolutely thrilled to be representing Sassy Slang,” says Bulldog MD Rob Corney.
“It’s a great brand and the reaction we received at BLE was phenomenal, with fashion retailers in particular expressing strong interest in the property. I’m sure Sassy Slang will be a huge hit across any number of different categories – apparel is an obvious one but also greetings cards, social stationery, bedding, novelty and gifting.”
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