Busy Gemma adds brace - Licensing.biz

Busy Gemma adds brace

Hello Kitty and Bakugan join portfolio of licensed greeting card firm.
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Gemma International continues to add some of the largest brands in the children's marketplace to its portfolio, with Hello Kitty and Bakugan being the latest.

To reflect Hello Kitty's wide appeal, Gemma has produced a range of 22 card designs including age cards for girls nine to 12, 16, 18 and 21, a money wallet, a sticker card, a no-age pin badge, a poster card, female relations, open captions and die-cuts.

Roll wrap and two-sheet two-tag gift wrap packs will also be available.

Three different styles are featured in the range in order to suit the tastes of girls all ages: cute and flowery for the younger age group, bold and contemporary for tweens/teens and punk rock for fans of an edgier Kitty.

Meanwhile, Gemma has created a Bakugan range, primarily aimed at six to nine year olds. The line includes age cards, a no-age design, a sticker card, a brother card and a two-sheet two-tag gift wrap pack.

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