Caroline Mickler partners with Strathberry for Moomin bag collection - Licensing.biz

Caroline Mickler partners with Strathberry for Moomin bag collection

Shoulder bags, clutch bags, pouches, luggage tags and more are on the way from Strathberry.
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Caroline Mickler has announced a new multi-region license to luxury leather goods label Strathberry for a range of high end bags.

The capsule collection will feature shoulder bags, clutch bags, pouches, luggage tags and coin purses. Launching in August 2018, the collection will be available, via Strathberry’s wholesale partners, at luxury department stores in the UK, Ireland, the USA, Australia, Asia and globally online. The main customers for the range are expected to be the Strathberry core market of women aged from 18 up.

Strathberry's products are hand-crafted in Spain by artisans using high-quality materials and include Strathberry's signature bar closure. 

Both adult and pre-school markets have been successful licensing areas for the Moomin brand in recent months. As well as Strathberry’s collection, apparel, publishing and plush are among recent additions to the brand’s licensed output, which also includes personalised stationery, a mindfulness colouring book, homeware, greeting cards, coasters, enamel mugs, bags, fashion accessories, nightwear, t-shirts and cashmere jumpers. All these products – with more to come in 2018 – are part of the continuing success of a UK Moomin licensing campaign targeting a wide variety of price points and retail outlets.

“Working with these lovely illustrations has been a real delight" said Hannah Graham, special projects manager at Strathberry. "Moomin is a wonderful brand, bringing its own style and charm to a collection that we believe will appeal strongly to many women, and especially to those who remember reading the Moomin stories or watching the television programme as children.”

Caroline Mickler added: “The continuing success of Moomin among such a wide age range and in categories from mass market to high end is a tribute to the enormous appeal of Tove Jansson’s wonderful characters to so many people. This collection perfectly combines the elegance and quality of Strathberry’s output with the charm and originality of Moomin. I am sure it will be enormously successful.”

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