Caroline Mickler has detailed two new licensees for the popular Moomin brand, reinforcing its success across babies’, children’s and adult’s apparel.
Smith & Brooks will be producing a range of baby and nursery ear as well as girls’ apparel for ages 0 to 14. The range includes layettes, t-shirts, sweatshirts, leggings and hats.
Meanwhile, Roy Lowe & Sons is offering a range of girls’ and women’s socks. Both ranges will be illustrated with pictures of the inhabitants of Moominvalley and will launch in spring next year.
Both pre-school and adult markets have been successful licensing areas for the Moomin brand in recent months. As well as the apparel lines from Smith & Brooks and Roy Lowe & Sons, a publishing programme from Puffin and plush from Aurora have been licensed for children.
The success will be further underpinned by the arrival of a new animated TV series in 2019.
Caroline Mickler said: “Two more highly regarded names in the world of children’s and adults’ apparel are now part of the continuing expansion of the Moomin brand into apparel across all age groups.
“These significant new licences underline the enormous popularity of the brand and the likelihood of many more license awards in the coming years.”