Carte Blanche Group has established a subsidiary in Australia to market and distribute its range of plush and giftware.
In addition to its own brands - Me to You and My Blue Nose Friends - Carte Blanche Australia will also act as a distributor for Second Nature 'pop up' cards, Evergreen Gifts and Homewares and Douglas Cuddle Toy.
The move is part of the group's international market development strategy, which has seen worldwide success on a wide range of products from greetings cards and giftware, through to food and apparel.
The new office will be headed up by Sandra Benny.
"Australia has always proved a very successful market for our brands, which have previously been available through distribution agreements with third parties," said Richard Edmondson, commercial director at Carte Blanche. "The decision to sell direct represents a huge opportunity to further influence the market with Me to You plush and gifts.
"This development will also help us to grow our licensing programme, fronted by Stella Projects."
Benny added: "I am very pleased to be joining the Carte Blanche team at such an exciting time in the group's history. Many new ventures and developments are currently coming to fruition."