Carte Blanche builds toy presence for Tatty Teddy

Expansion into toy category is next logical step for the property, says firm.
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Carte Blanche is expanding Tatty Teddy into the toy category with a number of licensing deals.

The Tatty Teddy and My Blue Nose Friends characters have become international best-sellers in the plush, gifting and apparel categories and are also doing well online with a new internet social game - Me to You My Place.

Due to the popularity, Carte Blanche has signed up a number of licensees to create a toy line which will hit shelves in autumn 2012.

Read the full story on ToyNews Online by clicking here.

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