Carte Blanche Greetings will be taking part in the Home 2 Rome challenge next month - raising funds for the Paediatric Intensive Care Unit at Southampton General Hospital.
A girls team representing the firm's Vivacious Veg brand (and the only all girl team to take part in the rally) and a boys team representing Violent Veg will vie to be the first across the finishing point in Rome.
Taking place from Monday July 27th to Friday July 31st, over 49 teams will be aiming to complete the five day, 1,800 mile circuit to win £1,000 prize money, which will be donated to Southampton Hospital Charity's PICU Fund.
In addition, Carte Blanche is asking friends, family and associates to sponsor the teams to help raise £25,000 towards the vital service.
"This event, while being a unique experience, is all about raising funds for PICU," said Mark Hilder, who is on the boys team and racing in a C-reg BMW. "The unit is second to none in the excellent service and quality of care they provide to their young patients and families. We want to raise as much money as we can to make sure that the unit can help as many patients as possible."
All sponsorship and donations can be made by clicking here.