Carte Blanche has signed a new license agreement with Pioneer Balloon Company, the manufacturer of Qualatex brand balloons.
From spring 2014, Pioneer will produce Me to You Microfoil, latex and exclusive Bubble Balloons under license in a deal that covers Europe, Canada, USA, Mexico and Australia.
“We are delighted to have been awarded the Me To You balloon license, which I’m sure will be a big hit,” said Marie Gransbury, managing director of Pioneer Europe Ltd.
“We are eager to start developing a range of coordinating balloons that our customers will be inspired to use in creative ways. With the addition of the Me to You license, the Qualatex brand continues to offer our customers a quality range of profitable products to help grow their business.”
Sam Kelly, head of UK Licensing at Carte Blanche Group, added: “Me to You has captured the hearts of millions all over the world since its launch 18 years ago and is the perfect brand to convey sentiment, whatever the occasion or reason.
"Whether you’re celebrating a special birthday, engagement or anniversary, a Me to You balloon is the perfect vehicle to show just how much you care. “
The deal is the latest in a series of of deals by Carte Blanche and recent partnerships include a new roll wrap and tag license for International Greetings, a children’s jewellery license with DCK and a new deal with Autumn Publishing.