Carte Blanche seals Me to You cake deal - Licensing.biz

Carte Blanche seals Me to You cake deal

Lightbody joins the licensing programme for the brand from February 1st.
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Carte Blanche Group has secured a deal with Lightbody for Me to You celebration cakes.

The firm will begin to produce the cakes from February 1st, with Carte Blanche believing the new partnership will offer even greater opportunities in the competitive space.

"We are delighted to be working with Lightbody, leaders in the celebration cake category," said Jane Vaughan Smith, licensing manager at CBG. "Lightbody's strategic approach to category management and excellent design and manufacturing capability, combined with the enduring appeal of Me to You, is a sure recipe for success."

Daryl Newlands, category and licensing manager at Lightbody, added: "We are very excited with the prospect of working with such an iconic brand and having the opportunity to further advance the product offering within the celebration cake category."

Lightbody is part of the Finsbury Food Group.

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