Carte Blanche Group has signed a new footwear licensing partner for its Me to You brand.
Brand International will produce Me to You baby, children’s and adult’s slippers, as well as wellies, sandals and trainers under licence.
The Brand International range of Me to You footwear will arrive in stores from winter 2013.
A statement read: "Apparel sales for the Me to You brand have grown threefold over the past year and the new licence for Brand International will ensure that the important footwear category is not left behind."
Jane Vaughan Smith, Carte Blanche Group's Licensing Manager, said: “We are thrilled to be working with Rob and his team at Brand International. Their enthusiasm and focus will ensure footwear sales reflect the success we are enjoying on apparel.”
Rob Meara, Sales Director at Brand International, added: “Every now and then a character comes along that you simply have to get involved with - Tatty Teddy is one of those.
"The Me to You concept stands independent from all other characters. Millions of consumers have received Tatty Teddy gift cards and plush toys over the years and the unmistakeable warmth Tatty Teddy gives out transfers perfectly to footwear and apparel.
"Within 24 hours we’ve got a full book of appointments to discuss with retailers how we can best utilise Tatty Teddy in their ladies and girls footwear ranges.
"We expect Tatty Teddy to be a key contributor in our already extremely exciting 2013/14 portfolio.”
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