Carte Blanche has partnered with Coochy Coo Nappy Cakes to release a new Tiny Tatty Teddy baby range.
The new deal is part of a year-long celebration as Carte Blanche marks the 21st year of Me To You and its flagship character Tatty Teddy with a series of exclusive partnerships.
In its latest deal with Coochy Coo, the firm will develop a line of creative nappy cakes n both two tier and three tier variations featuring a combination of Tatty Teddy books, toys and comforters, as well as a range of baby essentials.
Coochy Coo also offers a Tiny Tatty Teddy gift basket as it joins a burgeoning portfolio of Tatty Teddy licensees across the UK covering apparel, footwear, publishing, plush, nursery, toys and gifts and more.
“We are thrilled to welcome Coochy Coo Nappy Cakes to the Carte Blanche Tiny Tatty Teddy licensing programme,” said Sarah Quigley, head of UK licensing at Carte Blanche.
“These absolutely gorgeous, premium quality cakes sit perfectly in the growing product portfolio and make wonderful gift solutions for new parents and gifters.”