CBS Consumer Products has teamed up with user-designed apparel and gifts hub, CafePress.
Based on an extensive portfolio of properties - which includes current primetime hits such as CSI and NCIS, Survivor and 90210, through to classic shows like Twilight Zone and Brady Bunch, the Star Trek franchise and the upcoming Beastly – the partnership will allow consumers to customise their own apparel, drinkware, home and stationery/office products.
“We’re excited to offer fans new ways to further express and share their passion for our shows,” said Liz Kalodner, EVP and general manager of CBS Consumer Products. “The innovative relationship with CafePress will enable fans to create designs for their own consumer products that uniquely celebrate their favourite characters and shows.”
Amy Maniatis, VP of marketing at CafePress, added: “We take fan engagement to the next level.