CBS Consumer Products has secured licensing representation in Russia and Mexico, signing up two new agents.
Both Matrix Video Group and Brand Licensing Central will be handling properties such as CSI: Crime Scene Investigation, Next Top Model, Star Trek and Beverly Hills 90210.
Matrix Video Group will be responsible for Russia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, Azerbaijan, Georgia, Moldova, Ukraine, Armenia and Turkmenistan, while Brand Licensing Central will look after Mexico.
It will be the first time working with CBS Consumer Products for both companies.
"The addition of these agencies will advance our long-term international strategy by opening key markets overseas," said Liz Kalodner, EVP and general manager at CBS Consumer Products. "We know that audiences are there and now we have the ability to reach them."