CBS grows CSI and NCIS

Merchandise drives for top TV shows bolstered by new licensees.
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CBS Consumer Products is extending the reach of its CSI and NCIS brands, signing up a number of new partnerships across several categories.

The firm has inked deals with Bif Bang Pow (bobbleheads) and Rittenhouse Achieves Limited (trading cards) for NCIS and NCIS: Los Angeles.

In addition, Film World Toys (resin figures) is on board for CSI, while Green Light will be producing die-cast vehicles in the US and Canada for all CSI and NCIS shows.

"CSI and NCIS are two of the most successful television franchises on air today, and these new deals will bring a variety of great products to the fans," said Liz Kalodner, EVP and general manager, CBS Consumer Products.


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